The Team Unicorn logo and tagline has been developed as a fun brand aimed and middle aged women; specifically dressage riders who spend their time searching for what they call a unicorn... a magical beast that ticks all of the boxes; has a bit of class, is safe to ride and a nice person to have around.
The tag line, Every point counts... is a nod to dressage scoring where points are awarded for each section of the dressage test. A competition may be won or lost by a single point. The extra point in the unicorn horn might just make the difference.
