The Live Outback brand and logo has been desiged as the flagship for a project to promote migration to the Bulloo and Paroo Shires.
The design intends to promote the ideas of lending a hand and helping each other in a friendly and welcoming way.
The final design also pays respect to the large indigenous presence in the shires.
Stakeholders for the project included Shire Council staff and elected representatives and members of two steering committees.