Adaptability and flexibility are important when it comes to determining scope of a project. The Bulloo Shire project started out as simply a brochure to sell the merits of a visit to the shire...as we started to develop the scope of works it became obvious that some of the base principles of branding, marketing and design needed to be addressed first to ensure a strong finished product.
Extensive stakeholder engagement resulted in a modern new logo based on the strong colours of the region, reflecting the undulating terrain, the rivers, vegetation, grazing land and iconic sand dunes.
Components of these were then incorporated into the final brochure, website updates and a series of fact sheets for the Visitor Information Centre.
