It may not be the first time your customers hear about you, but,the internet will be where your potential customers research you and your competitors and determine your credibility.
Your Website or Facebook Page needs to be eye-catching, easy to use and achieve 4 simple functions;
Make sure your offering is top of mind and where your target audience can see it.
Explain to your customers how your business provides the solution to their problem.
Provide contact details.
Prompt the potential client to make contact with you, either by phone or email.
Social media planning and website updating can be time consuming and difficult to measure a return on investment. You are the expert in what you do...so spend your time doing that, and let SixtybyTwenty work with you to develop a website or Social Media presence that is effective and simple enough for staff within your business to use. Once your website or Social Media platform is set up, you can choose to maintain it yourself or continue on a fee for service. Most of my clients choose to look after their own tools with just the occaisional call for help.
